Webiquity: The Indispensable Business Owner’s Guide to Networking Online

Posted on by Matthew Davis
As a business owner, you can use great networking skills to find employees and clients. You've probably heard the statistic that more than half of professional relationships in U.S. were gotten because of a connection that the professional had. This may lead you to wonder – where are they getting all these connections? Contrary to what you might think, many of them weren't just family and close friends who gave them a good reference. Using online business social networking tools has dramatically changed the landscape for online business to business marketing. So how do you do this? In...
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Webiquity: Local Business Advertising on the Internet

Posted on by Matthew Davis
Local Business Advertising on the Internet  Is the idea that small businesses should have a strong online presence just a trend, or is there something more to it? Webiquity created this infographic to show just how important it is for small business owners to be tapped into all things internet. The combination of your company website, social media, review websites and your site’s mobile responsiveness determines the level of success that any given business will have. This infographic answers many questions you might have about the impact having an online presence can have on your prac...
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Webiquity: Why You Need a Mobile Website Now

Posted on by Matthew Davis
Google recently updated their ranking criteria algorithm in strong support of mobile-friendly websites, making it more difficult for non-optimized sites to be found and clicked on mobile devices. Changes like these prove that mobile isn’t just a trend. If search result placements, website traffic and user satisfaction are concerns for your digital presence, it might be time for your site to go mobile, too. Here are just five reasons you need a mobile site sooner rather than later. More than 50 percent of all searches are made on a mobile device Google recently announced that more s...
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Webiquity: Twelve Ways to Promote Your Business

Posted on by Matthew Davis
A lot of businesses, particularly smaller online businesses, are hesitant to begin marketing right away. Many hold the belief that marketing is only about selling services and product and that they must be relatively well-established before marketing. And to those businesses, here’s the hard truth: you are wrong. Marketing is about connecting with people and creating a loyal following. Businesses that market themselves early on get a head-start on their target audience and success. And who doesn’t want that? As an online business, you should start marketing right now! Marketing doesn’...
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Webiquity: Five Tips for Making a Great First Impression with Your Website

Posted on by Matthew Davis
Anyone who has ever had a job interview will tell you about the importance of making a good first impression. Those first few seconds of looking into a potential employer’s eyes can be terrifying but you don’t want them to know that. The same thing can happen when coming face-to-face with a new customer. Will they like you? Will they buy something from you? You want to make sure they see what they want. Unfortunately, when conducting business online, you don’t get to dress up in a snappy suit and shake customers’ hands the way you would in the real world. You have to convince them that y...
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