Google recently updated their ranking criteria algorithm in strong support of mobile-friendly websites, making it more difficult for non-optimized sites to be found and clicked on mobile devices. Changes like these prove that mobile isn’t just a trend.

If search result placements, website traffic and user satisfaction are concerns for your digital presence, it might be time for your site to go mobile, too.

Here are just five reasons you need a mobile site sooner rather than later.

More than 50 percent of all searches are made on a mobile device

Google recently announced that more searches now happen on mobile than on desktop computers and laptops. In fact, mobile devices now account for more than half of all internet searches, with most originating from smartphones and tablets.

Mobile-friendly websites rank higher in Google search results

Google announced via their Webmaster Tools program that non-mobile web pages are now penalized during mobile searches. While Google will not disclose their search algorithm, we do know their primary goal is to provide the most user relevant search information. A mobile website will enhance your search ranking when the search originates from a mobile device.

This is Google’s way of urging businesses to support mobile websites. Without one, your company’s mobile-search rankings will drop lower, resulting in fewer searchers finding your website on their smartphones.

To see if your website meets Google’s mobile requirements, use Google’s Mobile Friendly Test.

Mobile users are likely to take action     

Google has also reported that 44 percent of all people who searched on a mobile device took action on the product or service they searched.

Mobile websites load six times faster  

A properly designed mobile website will load six times faster than a traditional website on a mobile device.

With people’s attention span shorter than ever, a quick loading site is a great marketing advantage.

Mobile websites offer the best user engagement

A traditional website appearing on a mobile device generally results in a very poor user experience with lots of scrolling and enlarging.

Simply put, primary websites are not designed to be experienced on a small screen. A well-designed mobile website is created specifically for a small screen results in a better user experience and allows visitors to act quickly, coverting them to clients.

It’s never too late to create an effective mobile website for your company. Let Webiquity’s tools, technology and expertise easily help you create it.